عنوان مقاله [English]
Iran is the largest producer and exporter of saffron in the world. About 96
percent of the world’s saffron is produced in Iran. The purpose of this study was
to identify the direction of marketing, the calculation of margin wholesale market,
retail sales and the efficiency of the saffron market. The data collection method
was through a survey in 2012. The results showed that marketing services such as
grading and packaging are mainly achieved by wholesalers and exporters. In this
market, all types of buyers (retailers, wholesalers, cooperatives, intermediaries,
consumers, exporters, local buyers) are market factors. Saffron is often traded in
cash. the share of a saffron producer is about 65 percent. Most marketing costs
were working capital and business costs. The Saffron market efficiency is about 80
present. The total market margin is for privileged saffron about 13.3 million Rials,
Superior 13 million Rials, Sargol 12.1 million Rials, Poshal 11.4 million Rials and
Bunch is about 9.3 million Rials per kilogram.
Adegbola, P. Y. E., Komlan-Ahihou, C. M., Adegbidi, A., Adetonah, S.,Coulibaly, O., Mensah, G. A., & Montcho, C. M. D., 2016 . Marketing of Jews mallow in Agbedranfo local area in the Southwest of Benin. African Journal of Marketing Management, 8(3): Pp. 20-31.
Charles,C.L., D.T.Gray.,1993.Temporel and spatial avyeation :alternation Marketing models. American journal of Agricultural Economics .no.75(3):523-539.
Hoseini, s., Ghalandari, A.,2007.Economic analysis of marketing margin of saffron in Iran. 6th Conference of Agricultural economics, Mashhad, Iran.[in ersian].
Khaledi.M,Shokatfadaee.M,Nekofar.F.,2011. Efficiency of chicken meat market in Iran Journal of Economics and Agricultural Development Vol. 24, No. 4, p. 448-455
Mansourian.N.,2016. Study Of Saffron Marketing In Iran. Agricultural Research and Education Organization. Razavi Khorasan Agricultural and Natural Resources Research Center.
Naik, J. N., & Nagaraja, G., 2017. A study of coconut cultivation and marketing in Ambajipeta Taluk, East Godavari district AP. IJAR, 3(1): pp. 160-168.
Salehi,R.,Nadaf,M.,2017. Marketing margin of walnut in Hamadan province.Journal of Agricultural Economics Researches.Vol. 9, No. 3, p. 229-248.[in Persian].
Sidhu,M.S.,2016.Marketing System and Agricultural Development in Punjab.In Economic Transformation of a Developing Economy,Springer Singapore:pp.141-64
Shirivastava.R.S.,ranadhir.,1995.Efficiency of fish marketing buhuneshwar orissa (India):some policy implication.Bangladeshjournal of agricultural Economics. 89-97
Shaban,M., A, Mahmoodi., M, Shawkat Fadai., 2013.A survey on technical efficiency, marketing and market structure of saffron crop, Iran , Saffron Agronomy & Technology Vol. 1, No. 2. 2014, P. 85-101 .[in Persian].
Shajari, Sh.,1992. Reviewing the Issues of Marketing and Exporting Shahani Date. Journal of Agricultural and Development Economics 39(10):141-168. [in Persian with English Summary].
Thaker, D.S., (1992). Food Grain Marketing Efficiency: A Case Study of Gujarat, Indian Journal of Agricultural Economics, 29(4): pp. 61-74.
Traub, L., Jayn, T., 2008. The Effects of Price Deregulation on Maize Marketingmargin in South. Food Policy Journal. 33: 224-236
Torkamani, J., 2000. Productions Economic Analysis, Technical Efficiency and Marketing for Iran’s Saffron Agricultural Science and Technics and Natural Resources Magazine.4( 3): 29-34