Determining the Effective Factors on willingness of farmers for growing Roselle in the villages of Sistan and Baluchestan Province

Introducing Roselle (Hibiscus sabdariffa L.) as a medicinal plant has recently been the focus of the agricultural sector, due to its adaptation to the weather conditions of Sistan and Baluchestan province. The aim of this study is to determine effective factors on willingness of farmers for growingRoselle in the villages of Sistan and Baluchestan Province. Accordingly, the type of this research is both applied and developmental with survey methodology. The statistical population of this study were chosen from the farmers in Iranshahr & Dalgan (N=170). By using Cochran's (1977) formulas the sample size was determined (n=118) and the researcher designed questionnaire was used to collect data which its validity was verified using face validity procedure and its reliability was verified by calculating Cronbach's Alpha reliability coefficient (0.94) through a preliminary study. The results indicated that Yield evaluation is the main factor in the continuity of Roselle cultivation. Low water requirement of the Roselle compared to the alternative crops was considered as the main beneficial feature and chilling risk was pointed out as the main barrier for Roselle cultivation. The lack of suitable infrastructure, including the regional markets, harvesting machines, technical consultation, promotional and educational services, and labor shortages are viewed as the greatest obstacles to the development of Roselle cultivation in Sistan and Baluchestan province. Therefore, the elimination of the impediments deemed to be crucial for the development of Roselle in the region.